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طراحی بسته بندی خشکبار

طراحی بسته بندی خشکبار

    خشکبار ها به عنوان یک منبع غنی از پروتئین، فیبر، ویتامین ‌ها و مواد معدنی شناخته می‌شوند. این محصولات می‌ توانند جزء اصلی رژیم‌ های غذایی سالم باشند و در میان ‌وعده ‌ها، سفرهای روزانه یا کوهنوردی ‌ها به ‌عنوان گزینه های ایده‌آل مورد استفاده قرار گیرند.  از دانه ‌های ارزشمند مانند پسته

 

C:\Users\Anten\Desktop\014.jpg

 

خشکبار ها به عنوان یک منبع غنی از پروتئین، فیبر، ویتامین ‌ها و مواد معدنی شناخته می‌شوند. این محصولات می‌ توانند جزء اصلی رژیم‌ های غذایی سالم باشند و در میان ‌وعده ‌ها، سفرهای روزانه یا کوهنوردی ‌ها به ‌عنوان گزینه های ایده‌آل مورد استفاده قرار گیرند. 

از دانه ‌های ارزشمند مانند پسته و بادام تا میوه‌ های خشک ممتاز نظیر انگور خشک و زرشک، این خوراکی ‌ها با خواص غذایی بالا و طعم لذیذ، جایگاه ویژه‌ای در رژیم ‌های متنوع اغذیه دارند. 

در بسته بندی خشکبار به چه مواردی باید توجه شود؟

  • حفظ تازگی

در حفظ تازگی خشکبار در طراحی بسته ‌بندی، باید جلوگیری از ورود عوامل زیان ‌آور به محصول و حفظ ویژگی ‌های طعمی و تغذیه‌ای آن از اهمیت بالایی برخوردار است. بسته ‌بندی باید از نفوذ رطوبت و هوا به داخل محصول جلوگیری کند، زیرا رطوبت می‌ تواند باعث خشک شدن یا تغییر در بافت خشکبار شود. 

همچنین، هوا می‌تواند باعث اکسیداسیون و افت ویتامین ‌ها گردد. طراحی بسته بندی باید به گونه ‌ای باشد که عوامل زیان ‌آور نظیر نور، گرما و هوا به محصول دسترسی نداشته باشند. این تدابیر باعث افزایش دوام محصول، حفظ کیفیت و طعم آن باشد. 

  • حفاظت از نور

حفاظت از نور در طراحی بسته‌ بندی خشکبار به معنای کارهایی است که از تأثیرات مستقیم نور خورشید بر محصول جلوگیری کند. نور خورشید حاوی اشعه UV (فرابنفش) است که می ‌تواند بر برخی از مواد موجود در خشکبار تأثیر بگذارد. 

  • دوام محصول

در طراحی بسته ‌بندی خشکبار، دوام محصول به مقاومت در برابر فشار، ضربه، رطوبت، نور و دما اشاره دارد. بسته ‌بندی باید از جنس محکم و مقاومی باشد تا در حمل و نقل، محصول از آسیب ‌های فیزیکی محافظت شود. 

این کارها سبب می شوند تا خشکبار در تمام فرآیند انتقال از تولید تا مصرف، بدون تغییراتی باقی بماند و کیفیت محصول حفظ شود. 

  • اطلاعات تغذیه ‌ای

اطلاعات تغذیه ‌ای در بسته‌ بندی خشکبار شامل مقادیر تغذیه مانند کالری، پروتئین، چربی، کربوهیدرات، فیبر، ویتامین‌ ها و مواد معدنی است. این اطلاعات بر روی بسته بندی قرار می‌گیرند تا به مصرف ‌کننده کمک کنند تا انتخاب ‌های بهتری برای رژیم غذایی خود داشته باشند. 

از اهمیت مقادیر کالری به عنوان منبع انرژی گرفته تا اطلاعات پروتئین، چربی و کربوهیدرات که نشان‌ دهنده ترکیبات اصلی انرژی ‌زا هستند، همه این اطلاعات برای تداوم سلامت و انتخاب مواد غذایی مناسب اهمیت دارند. اطلاعات ویتامین ‌ها و مواد معدنی نیز به مصرف‌کننده ارائه می‌شود تا بفهمد چه ارزش‌ های تغذیه‌ ای افزوده می ‌شود. 

همینطور در طراحی لیبل نیز مانند طراحی بسته بندی اطلاعات تغذیه ایی دارای اهمیت بالایی است که این اطلاعات می توانند مقادیر انرژی، چربی، پروتئین، فیبر، کربوهیدرات و مواد معدنی را شامل شوند.  

  • تداوم برند

تداوم برند در طراحی بسته ‌بندی خشکبار به انطباق بسته ‌بندی با شناخت برند اشاره دارد. این شامل استفاده از رنگ ها، الگو ها و لوگو ی متمایز برند است. 

ارتباط محتوا و تصویر برند با ارزش‌ ها و اهداف زیست‌ محیطی نیز به تداوم برند کمک می‌کند. این اطلاعات در طراحی بسته ‌بندی، هویت بصری قابل تشخیص و ایجاد ارتباط عاطفی با مصرف ‌کننده را تقویت می‌کنند. همانطوری که در طراحی کاتالوگ نیز مانند طراحی بسته بندی تداوم برند از اهمیت بالایی برخوردار است. 

  • سهولت در استفاده

سهولت در استفاده در طراحی بسته‌ بندی خشکبار شامل اطلاعاتی است که برای مصرف‌ کننده مهم هستند. این شامل دسترسی آسان به محصول، دستورالعمل‌ های بازکردن ساده و برجسته و اطلاعات مفید در مورد حجم محصول و نحوه نگهداری آن می‌شود. 

همچنین، لیبل های مناسب و قابل فهم با اطلاعات تغذیه و مواد موجود در محصول، به مصرف ‌کننده اطمینان می‌دهد. در کل، سهولت در استفاده به معنای ارائه اطلاعات به شکل واضح و جذاب است که از آن به ‌راحتی بتوان محصول را شناخت و مصرف کرد.

 

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